The Top 7 Ways To Increase Your Perceived Status With Clients
Demonstrating your status to new and prospective clients is a little bit like shaking their hand. Do it right, and you’ll instantly inspire their confidence and command their respect. Do it wrong, and you’ll make …
I Take My Hat Off To These Guys — Law School Should Teach This
Apple irritates me. I don’t particularly like its products. They’re overhyped, mediocre and overpriced. If I wasn’t worried about offending anyone, I might even go as fa...
Tab Wars – How Potential Clients Choose & Compare Attorneys & Law Firms
Here’s how potential clients choose and compare attorneys and law firms (when they’re in “shopper” mode): They head over to Google, enter a “commercial”...
Simple phone “tweak” stops potential clients flaking on you
This email contains a simple “tweak” you can start using right away — as in, this morning — to stop potential clients from flaking on you. It’s a telephone s...
Increase Your Authority By Authoring A Book In 3 Simple Steps
I understand, as an attorney you hate being considered average and you MUST. Presently, there are not many clients for an average guy in a lawyer suit! But how can you stop being average?...
2nd website — is it worth having one?
Around a year back, I decided to spend a day looking through the last eight months of lead data for all our clients who have a second website. Specifically, I wanted to find out (on ̷...
Musings Of A Grizzled Marketer
Right now, as you’re reading this, there’s a man close to you sitting in front of their computer with tears streaming down his face. He just puked his guts up too. He just mad...
Google Is At It Again! (New Algorithm Update, Nov 1st)
Google is updating its search algorithms (again), and the changes will come into effect on 1st November. Folks have been emailing me the past week, asking how these changes will affect at...
FAQ Friday — Second Websites, And Getting Traffic/Calls From Other Towns
It’s FAQ Friday. This means today, I’m answering questions from readers and giving them the truth, the whole truth, and nothing but the truth — i.e. the exact same advic...
The Content Cowboy
As you know, Google loves great content. It’s the glue that holds their search engine empire together. That’s why attorneys and law firms who put out quality content (i.e. ...