How It Works ~ Results You Can Expect ~ Deliverables
From the desk of Richard Jacobs
Marketing Director of Speakeasy Marketing, Inc.
Author of Secrets of Attorney Marketing Law School Dares Not Teach
The goal of this program is to use our PRIME Marketing Method™ to make sure that when potentials in your metro/practice area search online for help with their legal problems (before they make the decision to hire an attorney), your firm is the one they find first. Simple as that.
Starting from the very first month, we’re going to make sure that your firm:
- OWNS THE MOST PRESTIGIOUS-LOOKING WEBSITE IN YOUR METRO AND PRACTICE AREA
We’ve found – through extensive testing – that, for each different practice area, there are certain design features which, if you use them correctly, elevate your perceived status and prestige in the eyes of potential clients (while repelling “bottom-of-the-barrel” clients).
- SHOWS ON MORE GOOGLE SEARCH RESULTS PAGES THAN YOUR COMPETITORS
This isn’t just about ranking higher for one or two “vanity” keywords. It’s about showing on the first page of Google (and other search engines, including Bing) for thousands of different “content” keywords – so that you attract potentials before they talk to your competitors.
- ACQUIRES MORE IN-BOUND LINKS THAN YOUR COMPETITORS
As you probably know, the more in-bound links (i.e. “backlinks”) that point to your firm’s website, the more authoritative your firm is in Google’s eyes – and the more likely it is to rank higher than your competitors, since Google sees it as more senior.
- ACCUMULATES MORE THIRD-PARTY, TRUSTED REVIEWS
Whether potentials turn to Avvo, Google Plus, or Yelp, your practice will be the one law firm that has the most reviews in your metro/practice area – making you the de facto leader and the obvious first choice for the discerning client.
- OFFERS BETTER, MORE ENGAGING, AND MORE INFORMATIVE CONTENT
This is how you make your firm the “go-to” authority in your metro/practice area – by making sure your website always has the most engaging content, i.e. content that answers potentials’ questions and concerns in a way that is clear and friendly.
- FEATURED ON MORE MEDIA PLATFORMS THAN YOUR COMPETITORS
We’ll see to it that your firm shows up in more magazines, newspapers, and other local publications – and more often. This helps to raise your offline status and pre-eminence out in the “real world”, especially on a local level.
- SHOWS PROMINENTLY ON GOOGLE, YAHOO, AND BING MAPS
This not only increases your firm’s local relevance in the eyes of search engines – it also, literally, puts your firm on the map, so that, when people are using their GPSs or searching on their smartphone’s map for a coffee hut, they get used to seeing your firm’s name.
- APPEARS IN MORE YOUTUBE SEARCHES THAN YOUR COMPETITORS
It’s well known that YouTube is the world’s second biggest search engine. It’s also the place many potentials turn to when they’re looking for an answer to a pressing legal concern – at the very beginning of the buying cycle. We want them to discover your firm early.
- ENJOYS GREATER VISIBILITY AND PRESENCE ON FACEBOOK
Facebook is the modern-day saloon where everyone goes to “hang out” and, sadly, socialize with their family and friends. We’re going to post content on there at least once per week to keep you in the minds of potentials and past clients. This helps to drive new leads.
- ATTRACTS WARM REFERRALS FROM PAST CLIENTS (WITHOUT BUGGING THEM)
Optionally, we can send a monthly newsletter to up to 1,000 of your past clients that contains interesting and valuable content – so that when serendipity strikes and a member of their family or a friend needs an attorney, your firm is the first that comes to their mind.
Together, these activities make up the Speakeasy “Done-for-You” marketing program.
The end result of all this work is that, as each of these strategies starts to take effect and your firm’s online and offline status grows, you’ll see a steady increase in:
- the number of new visitors who come to your website
An increase of 20-40% is not unheard of within six months, rising to 40-60% within twelve.
- the percentage of those visitors who pick up the phone and call, talk with your admin via LiveChat, or make an email inquiry
Many of our clients receive 6-9 additional leads per month by month nine, rising steadily each month.
- the total number of potentials who physically come into your firm for a consultation and sign on as paid clients
We aim to get you 1 extra client per month within the first three months, increasing to 2 new clients by month eight or nine – something ~80% of our clients achieve on schedule.
We can’t guarantee that your firm will achieve these same results over the next 9-12 months. There are many factors that affect the performance of your marketing, and many of them are outside of our control. Indeed, your firm may under- or over-perform the benchmarks above.
Here are some other important points about this program:
- TWO TYPES OF CONTRACTS AVAILABLE
This program is either a rolling month-to-month contract or a one year contract with the thirteenth month free.
- RETAIN OWNERSHIP AND CONTROL OF ALL ONLINE ACCOUNTS
Your website, Google accounts, Facebook accounts, domain names, WordPress, and all other online or social accounts are your firm’s property. If your current or previous provider tried to hold you over a barrel last time around, we’ll help you re-build all the accounts you need – and this time, they belong 100% to you, under your direct control.
- FULL OWNERSHIP OF INTELLECTUAL PROPERTY
Likewise, your firm will retain legal ownership of every piece of intellectual property we develop as part of this agreement: web content, blog posts, designs, books, articles, social media posts, videos, etc. – it will all belong to you, even after the end of our contract.
- UNLIMITED AND TIMELY SUPPORT
You’ll get email and telephone access to an account rep who will be at your disposal to answer questions, deal with issues, and assist you in any way you need – with a guaranteed response within one business day. In the unlikely event that they can’t help you, they will be able to put you through to Mr. Jacobs, the President of Speakeasy Marketing.
- 100% ACCOUNTABILITY ON OUR PERFORMANCE
We will track every inquiry, telephone call, or LiveChat conversation that comes as a result of our work, so that you can gauge our performance and hold us accountable for results.
- 60-DAY MONEY-BACK GUARANTEE
If you’re unhappy with our work for any reason, you’re entitled to ask for and receive a full refund anytime within the first 60 days – and we’ll also restore your website to its condition before we started working together, including the removal of any content or changes.
- NOT AN EXPENSE, BUT AN INVESTMENT IN BUILDING YOUR PRACTICE
Consider this: Even if you were a solo attorney on a strict budget, if our program brought you just one extra client per month, it would more than pay for itself. Most attorneys we’ve worked with have the maturity and experience to understand that if they want to reap fruit from their law firm for years to come, then they must make an investment now. Because successful practices do not simply build themselves.
Ready to Talk About Working Together?
The next step is a complimentary legal marketing session, where we can discuss your situation, goals, and current marketing roadblocks – and explore how our PRIME Marketing Method™ could help you attract more potentials, cherry pick the best cases, and grow your firm.
This strategy session is not a high-pressure sales call. Yes – if you and we both agree that it makes sense to work together, we won’t be shy about asking for your business. However, even if you choose not to engage our services, you will still leave this call with practical strategies that you can implement yourself to land more cases. This is primarily a strategy consultation.
Schedule Strategy Session »