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Credentials and Proof = More Clients Retained

I’ve recently done a massive study on all my attorney clients to answer a question that has been driving me (and them) crazy: “Why do some attorneys get 2,000 google visitors a month and few calls, while …

Credentials and Proof = More Clients Retained
HeatMaps: X-rays for your Website? Check this out

HeatMaps: X-rays for your Website? Check this out

What if you could literally see where and what, visitors to your website are clicking on? Besides being cool as heck, and appealing to your inner, voyeuristic nature… …I’ve been using Hea...

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Speakeasy Authority Marketing Richard Jacobs

Speakeasy Authority Marketing Richard Jacobs

For the past 4 years, Richard Jacbos has struggled to help attorneys like you improve their marketing to get more potential clients calling, and to convert a higher percentage of them int...

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Richard Jacobs Speakeasy Authority Marketing

Richard Jacobs Speakeasy Authority Marketing

For the past 4 years, Richard Jacobs has struggled to help attorneys like you improve their marketing to get more potential clients calling, and to convert a higher percentage of them int...

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Combating the Dreaded: “How Much Do You Charge?”

Combating the Dreaded: “How Much Do You Charge?”

Admit it – price shoppers, tire kickers, and folks who think lawyers are commodities – they’re the bane of your existence (and everyone else’s). How do you combat this misinformed attitud...

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Combating the Dreaded: “How Much Do You Charge?”

Combating the Dreaded: “How Much Do You Charge?”

Admit it – price shoppers, tire kickers, and folks who think lawyers are commodities – they’re the bane of your existence (and everyone else’s). How do you combat this misinformed attitud...

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Why The Interview Process Does Not Work

Why The Interview Process Does Not Work

I recently re-read Malcolm Gladwell’s book: “What The Dog Saw”. Besides being a great storyteller, I learned about ‘risk homeostasis’ and how it applies to working with vendors. Here’s a ...

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The Unintentional, $56,000 Website Re-design

The Unintentional, $56,000 Website Re-design

He quit 8 months ago, cancelling our SEO and marketing agreement, saying that he wasn’t getting enough business from his website. “Andrew, you’re now up to an average of 48 Google visitor...

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How NOT to Push Away Business

How NOT to Push Away Business

I’m probably way too sensitized to good vs. bad marketing, but every single day i seem to run into companies that are saying (by their actions or words): “Go Away! If You want to do ̷...

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Google Sabotages Attorneys… again

Google Sabotages Attorneys… again

It started as an innocent-looking line item in October, 2011: <not provided> …this was showing up in Google Analytics when you looked at the actual keywords people were typing...

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