Once upon a time I had a friend who was “unlucky in love”. Let’s call her “Lauren”. When I first met Lauren, she had a real charmer of a boyfriend tagging along. One of those …
As you are probably aware, law school doesn’t teach the “secrets” of effective legal marketing. (That’s why I wrote a book entitled Secrets of Attorney Marketing Law School Dares No...
Here’s a question I’m often asked: “How many new clients does the typical solo attorney or small law firm get from their website? What about firms in my metro/practice a...
A while ago, an attorney client of ours was explaining to me how, often, even the most solid cases are won and lost on the details. (It’s one of the reasons why only the sharpest ...
An opinion I’m hearing expressed more and more often from attorneys these days (and from people who work in other areas of the legal profession) is that 2018 is going to be a tough year &...
A while back, I decided to spend a day looking through the last eight months of lead data for all our clients who have a second website. Specifically, I wanted to find out (on average) ...
Here’s a question attorneys often ask me (when I suggest they write a book and use it to smash through price resistance and demand higher fees): “My clients don’t appear...
Have you ever grown so used to a background sound in your environment you don’t even hear it anymore? Like, the buzzing of a fan, the chatter of the office, or the humming of a …Read More
You may recall our recent discussion about the evils of giving away free advice to potential clients. It ruins your positioning and kills the sale. And you may also recall how we discusse...
You know, one of the most common things I hear from attorneys is: “Nobody has money. They all want payment plans. Or they will try to low ball you. So how can I get enough …Read More