It started as an innocent-looking line item in October, 2011: <not provided> …this was showing up in Google Analytics when you looked at the actual keywords people were typing into Google to find your website. …
“If I can get them in the office, my sales skills get most clients to retain.” – 90% of attorneys say this …but when asked about how many viable-sounding potential clients cal...
When you were 11 or 12 years old, your parents might’ve taken you aside to have the dreaded “Birds and Bees Talk” about the opposite sex. At some point, if you haven’t already, you’ll hav...
Because you run a small law practice, the ups and downs of retaining clients is a scary proposition – a roller coaster. One month you land a good case and feel on top of the …
My mentor, Dan Swanson, a 30+ year consultant to 300+ small businesses, told me (gently) that a lot of my writing is very negative and will push readers away. “Huh? What are you talking a...
Near midnight on April 15th, 1912, the Titanic sideswiped an iceberg in the open sea. If you’ve watched the movie with Leonardo DiCaprio, you watched as many aboard, even when faced with ...
How do you react when you hear: “Lose 30 lbs in 30 days!” “Results not typical” “I grew a full head of hair with XYZ in just 21 days!” Sleazy testimonials, right? Ahh, but NOT …
...Vilified, feared and misunderstood when first introduced, Microwave Ovens are now a staple in many a kitchen. Chances are, you even know how they work – They vibrate the water molecules i...
I recently re-vamped my client’s RADIO ADS. Old Ad: (said in a cheesy, sports announcer’s voice) Have you been arrested for DUI in Virginia? If so, you need an attorney who knows the law ...
My Las Vegas Attorney client was recently approached with the opportunity to advertise to people…in…jail. Huh? I have an interesting phone interview for you to hear, describing how this w...