Bring “Lost” Money Back In The Door?
Big news. We have a new opportunity opening up for 15 solo attorneys or small law firms who’d like to recapture some “dead” or “ghost” leads. There’s no upfront cost for you to participate. However, …
A Chorus Of Clients Singing Your Praises?
One of the biggest mistakes I see many attorneys making with their websites is this: They have too few testimonials. Two or three testimonials, no matter how glowing, aren’t going to help...
A Little-Known Way To Boost Your Credibility
Every element of your firm’s website counts. What you say, how it looks, the colors, the pictures, and the flow of information, all add up to convey an implicit message to potentials. It ...
Another Attorney Who’s Heading For The Rocks
It’s sexy, it’s seductive, and it destroys a lot of firms’ marketing efforts. I’m talking about how there are many SEO firms and attorneys who want you to believe that ranking on th...
Client Attracting Dog Whistles?
I’ve said it before, and it’s worth repeating: People don’t hire firms – they hire people. So one of the most powerfully attractive things you can do for your website is to include person...
Help Potentials Trust You BEFORE They Call?
One of the biggest things that keep potentials from calling is fear. When they first realize they’re facing potential legal trouble, they’re nervous, scared, and worried. At that po...
How To Turn Clients Into Your Promoters
Yesterday, we spoke about a metric that most Fortune 100 firms utilize, called the Net Promoter Score. The NPS is an essential metric that reveals the percentage of previous customers or ...
The Cure For “Client Repellent”
Did you know 80% of your Google traffic comes from just five pages on your website? It’s because, when potentials search Google for legal representation, these five pages are the ones tha...
The Most Profitable SEO Technique Nobody Knows About
We were talking about how ranking high on Google’s “first page” for terms like “top DUI attorney in Topeka” may seem a smart play at first blush, but keywords like that don’t bring nearly...
Why “Efficient” Brains Get The Smallest Piece Of The Legal Market Pie
The book Thinking, Fast and Slow talks about a critical idea called “Substitution Bias”. It has been proven, through study, that all of us sometimes – and unconsciously – trick ours...