Of all the battle-tested and proven marketing strategies I know, one stands head and shoulders above all others. I’m talking about referrals. The highest quality referral comes directly from the mouths of satisfied clients who …
When you want a five-star meal, you won’t find it at McDonalds. Instead, you have to book a reservation with the specific restaurant that serves exactly the kind of high-quality cui...
Warren Buffett, the legendary businessman and investor, valued it so much that he had it enshrined in his original partnership agreement. The concept is this: He didn’t measure his invest...
This has to be one of the most frustrating situations: You give an hour of your time and advice free of charge. Then, they say, “I’ll think about it” and promptly vanish into thin air. ...
A potential client realizes she needs legal help immediately. So she grabs her cell phone in a panic and searches Google. As she’s thumbing through the listings, one attorney stands out a...
If you missed yesterday’s scandalous news, let me bring you up to speed: Alex Jones, an outspoken conspiracy theorist, was summarily dismissed from the internet just over a week ago. In a...
If you haven’t heard yet, Avvo is showing its true colors. Soon, it’s going to penalize attorneys who don’t pony up for a “pro” account. If you don’t? Your profile drops straight to the b...
I sent you an email with the subject line “Shortcut to the top of Google?” It was about how making it to the top of Google’s “organic” search results has become extremely competitive, and...
We’ve been talking a lot about marketing platforms this week. By now, you probably realize how vital it is that your firm not be dependent on any one platform, or even just a few for R...
I’ve surveyed the Google Maps landscape, so to speak, for the legal profession. And what I’ve discovered about how Google Maps ranks law firms is fascinating. First – each city has 12 leg...