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We’ve been talking a lot about marketing platforms this week. By now, you probably realize how vital it is that your firm not be dependent on any one platform, or even just a few for that matter. Why? Because some attorneys are now waking up to find that their firm has been chopped from YouTube …

I’ve surveyed the Google Maps landscape, so to speak, for the legal profession. And what I’ve discovered about how Google Maps ranks law firms is fascinating. First – each city has 12 legal-related keywords that trigger Google to display Google Maps information at the top of the search results page. Second – each of these …

On the banks of a stream, a tribe built a small village. The stream supplied more than enough fish for them to eat, so they traded the bountiful leftovers with neighboring tribes and quickly became prosperous and wealthy. But as the years passed, the elders of the village noticed the daily haul was dwindling. It …

My wealth has come from a combination of living in America, some lucky genes, and compound interest.” – Warren Buffett One of the great wealth building secrets that everyone “knows” – but few fully appreciate or harness – is the power of compound interest. As Einstein said: “Compound interest is the eighth wonder of the …

It’s happening everywhere, and it’s only getting worse. Families now sit elbow to elbow around the restaurant table, staring into their smartphones in silence. People waiting in line at the store don’t look up until they reach the cashier. Rush hour commuters check their phones while they’re stuck in traffic. They’re all smartphone zombies – …

Who knows what evil lurks in the hearts of men? The Shadow knows!” These were the opening lines of a 1930s detective radio show starring a mysterious detective and former intelligence agent named The Shadow. The Shadow’s list of formidable adversaries included the Black Master, the Lone Tiger, the Silent Seven, the Five Chameleons, the …

I revealed some information on a new way to rank your website at the top of Google. Turns out there’s a “shortcut” to the top of Google – and it’s one that very few law firms, or even marketing companies, know about and appreciate. How? Google Maps. As you might know, Google shows law firms …

Ask 100 “experts”, and they’ll say print newsletters went the way of the dodo. They’ll say that people don’t read print newsletters anymore. And they’ll swear up and down that people only want to read newsletters online. Sounds reasonable. After all, it is 2018 it’s obvious that digital is where everything’s headed. The only problem …

Just like society, Google has a set of laws in place that applies to all websites. If you want to benefit from the Google ecosystem (and all the traffic and leads it brings to those who understand it), then you need to play by their rules. If not, you’ll have to deal with the consequences. …

An interesting question from a reader recently. He said: Richard – I’m seriously interested in getting the Google Maps Competitive Analysis from you. But FindLaw has us locked into a contract for our marketing, and we can’t switch over until the contract ends. Can we still schedule the strategy session with you even though we’re …