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The Best And Worst Of Times For Attorneys

2018 – right now it’s both the best of times and worst of times for attorneys. It’s the worst of times, because the legal industry isn’t growing. In fact, the legal industry’s rate of growth over the last ten years has been the same as inflation. Yet, law schools keep pumping more and more freshly-minted …

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Secrets Of Attorney Marketing – From Warren Buffet?

Warren Buffett is, unquestionably, the world’s greatest investor. A lot of folks come close, but Buffet is in a league of his own. What’s the secret of his success? He knows how to tell the difference between businesses that have protected, long-range earning power – and business that may seem to be making money right …

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Is The Legal Profession Really “Win-Win”?

If you haven’t read the book Start with No, by the late Jim Camp, I recommend picking up a copy. Jim was a fearsome negotiator with legendary skills, and he had a reputation for wiping the floor with his foes. If you’re interested in a counterintuitive system for negotiating any deals in all kinds of …

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No Place For “Betas” In Your Metro/Practice Area

In almost any dominance hierarchy – like, a pack of wolves, a schoolyard, or the business world – there are “alphas” and “betas”. Alphas get the first pick of everything – food, mates, shelter, land, and so on. Betas have to fight amongst themselves for the scraps. If you’re like most attorneys we work with, …

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Most Attorneys Flub This Question

The legal market has become much more competitive than it used to be. If you want your firm to survive over the next five years – let alone thrive – then there’s one question that you must be able to answer convincingly. Most attorneys flub this question. Not because they aren’t capable of answering, but …

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I Want Someone Local SEO

I had a… bemusing… conversation with an (ex-)attorney client of ours, and I really want to share some of the juicy details with you. Because it illustrates a common mistake some attorneys make. Let’s call our ex-client Steven. He called me to give notice — he’s decided that, despite the great results we’ve achieved together …

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How To Neutralize Negative Reviews

Negative reviews sometimes sting a little. But, they happen to the best of us. Why? Because, no matter how careful and skilled you are – a few feathers are going to get ruffled over the years. It’s part of the price we pay for success. Be that as it may, it’s still a royal pain …

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How To Escape The Never-Ending Carousel Of Finding New Clients

We’ve all heard the myth of Sisyphus. He upset the gods, so they sentenced him to an eternity of hard labor: each day he struggled within an inch of his life to roll a boulder to the top of a mountain, and each night it rolled back down and hit him. Doesn’t finding clients for …

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Grab A Copy Of This Book ASAP

If anyone asked me, I’d say that I believe the strategies I share in my book “Secrets of Attorney Marketing Law School Dares Not Teach” can revolutionize your practice. But it’s my book, so my opinion doesn’t make it true. So, instead, here’s what other attorneys have to say: “This book has changed the way …

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Five-Star Avvo Reviews – From Losers?

A common misconception floating around about Avvo is that you can only get reviews from cases you’ve won. This is false. Some of the best Avvo reviews my clients have ever received weren’t from clients who won their case – they were from clients who lost. Why would a client who lost their case give …

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