Blog

Law schools excel at developing sharp legal minds that know how to prepare, build, and fight tough legal cases. This is as it should be. But the problem is, law schools are now pumping out newly minted juniors at an unprecedented rate. As a result, the legal profession is flooded with more attorney’s than it …

You’ve probably heard the term “ghosting”. If you haven’t, it’s when a potential client calls your firm and wastes an hour of your time as you patiently listen and help them understand their case. Then, they vanish. From that moment on, it’s nearly impossible to contact them – they won’t answer the phone, they ignore …

Here’s something most of your clients don’t understand: The law isn’t on their side. The law isn’t on the side of the good guys either. The law is blind. In the real world, the law doesn’t take sides. Instead, the big win goes to the legal team that presented the most convincing case. Perhaps this …

I’m sure you’ve heard the old adage: “Little hinges swing big doors.” Well, here’s a “little hinge” that can radically increase the current health and long-term survivability of your practice: Convert more inquiry calls into in-office consultations. If you can raise that conversion percentage a little bit, you’ll also put a lot more cash into …

One thing I’m hearing from attorneys more often these days is: “Business is starting to slow down, and we need new clients now. What kind of marketing should we do?” Depending on their particular situation, I will suggest various “emergency marketing tactics” that can get leads flowing again quickly. The reason I call them “emergency …

Quick question for you today: Do you have live chat installed on your firm’s website? If not, then quite frankly you’re leaving money on the table. It’s as simple as that. We make sure all of our clients have live chat because it’s consistently proven to be an excellent source of inbound leads. In fact, …

A while back, I watched the (sort of) new movie, Dr. Strange. ‘Tis a good flick. Anyway, there was one “lesson” from the movie – I guess you might call it that – which really stood out for me, because it’s something every attorney can learn from, especially if they want to attract more and better …

Years ago, the Yellow Pages were the primary source for finding attorneys. However, times have changed dramatically, haven’t they? Instead of the phone book, Google is now the first place most potentials turn to when searching for a lawyer. This presents a serious issue for any attorney whose website isn’t fully compliant with Google’s ever-growing …

As you’re probably aware, potentials don’t just use Avvo and Google to “compare” you with every other attorney in your metro/practice area. Instead, they RANK you. Not by your “experience” – but by your perceived authority. Among affluent clients, who are willing and able to spend more, this ranking process is more pronounced because they …

I’ve said it before and I’ll say it again: Credibility is in the eye of the beholder. Here’s what I mean by that: If you’re like most attorneys I know, then you probably: (1) were a top-achiever since high school, and worked damned hard to land good grades and secure a place in law school; …