Why “Efficient” Brains Get The Smallest Piece Of The Legal Market Pie
The book Thinking, Fast and Slow talks about a critical idea called “Substitution Bias”. It has been proven, through study, that all of us sometimes – and unconsciously – trick ourselves into pursuing a seemingly …
10 Irrational Things That Potentials And Clients Do
One thing I really appreciate about the legal system. It’s mostly rational. It has an established set of rules, protocols, and procedures that keep things running fairly smoothly. You cou...
Why Some Law Firms Still Lose 39% Of Incoming Calls To Competitors
If I were to say that you could increase your conversion rate to 25-40% of all incoming calls, would you want to know more? I realize that if you’re not currently experiencing that level ...
Ever Wondered How Celebrity Attorneys Built Their Positioning
David Boies. Alan Dershowitz. Gloria Allred. Johnnie Cochran. Martin Garbus. Richard Scruggs. What do all of these “go-to” attorneys for specific types of high-profile cases have in commo...
Generate Multiple, Positive Reviews For Your Firm This Week?
Of all the battle-tested and proven marketing strategies I know, one stands head and shoulders above all others. I’m talking about referrals. The highest quality referral comes dire...
How To Get All The Cheap, Low-Rent Clients You Can Handle
When you want a five-star meal, you won’t find it at McDonalds. Instead, you have to book a reservation with the specific restaurant that serves exactly the kind of high-quality cui...
Profiting From A Sluggish Legal Market?
Warren Buffett, the legendary businessman and investor, valued it so much that he had it enshrined in his original partnership agreement. The concept is this: He didn’t measure his invest...
Recover Thousands Of Dollars In “Ghosted” Revenue?
This has to be one of the most frustrating situations: You give an hour of your time and advice free of charge. Then, they say, “I’ll think about it” and promptly vanish into thin air. &#...
Why Asking For Reviews Is Like Kicking A Hornet’s Nest
A potential client realizes she needs legal help immediately. So she grabs her cell phone in a panic and searches Google. As she’s thumbing through the listings, one attorney stands out a...
Attorneys – The Next Casualties Of The “War On Fake News”?
If you missed yesterday’s scandalous news, let me bring you up to speed: Alex Jones, an outspoken conspiracy theorist, was summarily dismissed from the internet just over a week ago. In a...