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Marketing – Beneath The Dignity Of Attorneys

What I’m about to say is controversial. In fact, you might completely disagree with me on this. You might even unsubscribe. However, I’m not here to mince words. I’m here to help you increase your profitability and give you a competitive advantage in your practice area. So this must be discussed sooner or later. If …

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New Strategy Produces 6 New Clients In A Month

Quick story: About a year ago, I managed to talk a client of ours into trying a “new” client acquisition strategy. We already knew it would be effective, because we’d seen it work many times before. But it was entirely new to him, so he was concerned it might backfire. However, the results spoke for …

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Once Upon A Time, This Brought In More Cases

“If I can just get more potentials into my office, I know I can close ‘em.” That’s something I hear attorneys say quite often. Unfortunately, that method stopped working around 2013. Once upon a time, if attorneys wanted to expand their practice and take on more cases, they only had to buy (or attract from …

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The Myth Of Targeting “Commercial” Keywords

Let’s talk SEO strategy for a moment. To show up on the first page of Google and rank near the top, lots of SEO companies will say you need to target broad, “commercial” search terms like “Biloxi tax attorney.” It’s decent advice, and there’s some competitive value in ranking high for keywords like these. However, …

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The Problem With Law Schools

Law schools excel at developing sharp legal minds that know how to prepare, build, and fight tough legal cases. This is as it should be. But the problem is, law schools are now pumping out newly minted juniors at an unprecedented rate. As a result, the legal profession is flooded with more attorney’s than it …

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The Solution For Potentials Who “Ghost” You

You’ve probably heard the term “ghosting”. If you haven’t, it’s when a potential client calls your firm and wastes an hour of your time as you patiently listen and help them understand their case. Then, they vanish. From that moment on, it’s nearly impossible to contact them – they won’t answer the phone, they ignore …

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Attorneys: “Glorified Pencil-Pushers”?

Here’s something most of your clients don’t understand: The law isn’t on their side. The law isn’t on the side of the good guys either. The law is blind. In the real world, the law doesn’t take sides. Instead, the big win goes to the legal team that presented the most convincing case. Perhaps this …

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This Little Hinge Opens A Big Door To Profits

I’m sure you’ve heard the old adage: “Little hinges swing big doors.” Well, here’s a “little hinge” that can radically increase the current health and long-term survivability of your practice: Convert more inquiry calls into in-office consultations. If you can raise that conversion percentage a little bit, you’ll also put a lot more cash into …

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What To Do If Business Slows Down

One thing I’m hearing from attorneys more often these days is: “Business is starting to slow down, and we need new clients now. What kind of marketing should we do?” Depending on their particular situation, I will suggest various “emergency marketing tactics” that can get leads flowing again quickly. The reason I call them “emergency …

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You ARE Using Live Chat, Right?

Quick question for you today: Do you have live chat installed on your firm’s website? If not, then quite frankly you’re leaving money on the table. It’s as simple as that. We make sure all of our clients have live chat because it’s consistently proven to be an excellent source of inbound leads. In fact, …

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